AppCradle blog

Ideas for a better
app business.

Practical perspectives on monetization, measurement and building a sustainable app business.

September 28, 2026Latest article

Ads, subscriptions, or both? Choosing an app monetization model

Choose a monetization model around recurring value, natural ad opportunities and the costs of serving your users.

September 28, 2026

Write a testable hypothesis, choose a primary outcome and protect the user experience before changing your monetization flow.

September 28, 2026

Turn a recurring metrics check into one clear decision, with comparable periods, separate revenue sources and a short action log.