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The AppCradle field guide

Make sense of your app revenue.

Practical guides for the people building an app business. Understand your store reports, compare the right numbers, and turn a spreadsheet task into a repeatable workflow.

Start with your question

Reporting workflow

How to combine App Store and Google Play revenue reports

Build a comparable view of iOS and Android revenue: align report types, dates, currencies, and app identifiers before combining your store reports.

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Metric definitions

App Store sales vs. proceeds: which number should you track?

Understand App Store sales, developer proceeds, and payments, with a worked example and a practical checklist for comparing your revenue reports.

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Google Play

How to export Google Play subscription reports

Find Google Play subscription exports, distinguish statistics from earnings, and prepare your reports for a repeatable analytics workflow.

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Troubleshooting

Why app revenue numbers differ across dashboards

Investigate app revenue discrepancies with a checklist for metric definitions, dates, currencies, refunds, report coverage, and app filters.

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Put the reports to work.

Bring App Store and Google Play analytics into one workspace. No SDK to add to your app.

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