AdMob analytics

Understand what drives your ad earnings.

Bring AdMob Network and Mediation reports into your company workspace. Explore advertising alongside store proceeds, with clear source labels and reporting coverage.

Try for free See the sample dashboard

AdMob · PerformanceIllustrative data

Estimated earnings

$12,480

Impressions

840,000

Sample values illustrate the layout. Your workspace uses imported provider reports, with source-specific definitions.

From provider reports to useful answers.

Earnings and delivery

Track estimated earnings, impressions, clicks, eCPM and match rate. Network show rate helps you examine how often matched ads are shown.

Find the contributing segments

Explore apps, countries, formats and supported ad-unit breakdowns to see where advertising performance changes.

Choose the right report

Switch between Network and Mediation. Their earnings overlap, so they are never added together.

Revenue in context

Statistics Overview combines available store proceeds with the selected advertising report, showing estimates and coverage separately.

A connected view in three steps.

1
Authorize Google access
Open Settings → AdMob and connect the Google account with access to your publisher reports.
2
Select your apps
Choose which apps to import. Newly discovered apps stay excluded until you select them.
3
Review your reports
Follow progress in Settings → Imports, then open Statistics → AdMob. Daily refreshes keep connected reports current; retry interrupted imports from Imports.

Know what your reports cover

Ad earnings are estimates and may change. Missing report days are not zero activity. Comparisons require adequate coverage, and report dimensions depend on the selected mode. AppCradle reads existing AdMob reports; your apps must already be configured for advertising.