AdMob reporting, practical guides and a free revenue calculator

AppCradle now brings AdMob reporting into the company workspace, with tools to explore the numbers behind advertising performance. This edition also makes tables and import controls easier to use.

New

Explore advertising revenue before connecting an account

The free ad revenue calculator estimates earnings from daily impressions and eCPM over your chosen period. Its compact layout keeps inputs and scenario results together on desktop, tablet and mobile, with detailed guidance below. Larger baseline and scenario labels, right-aligned totals and a prominent centered difference make comparisons easy to scan. Small amount highlights separate the totals from their period and daily figures for easier comparison. Compare changes to impressions and eCPM side by side, with no sign-up required. Your assumptions stay in your browser; results are illustrative calculations, not forecasts.

Three new Guides explain how to investigate lower AdMob earnings, compare Network and Mediation without double counting, and review advertising income alongside store proceeds. Each includes worked examples, practical checks and links to official documentation.

AdMob in your company workspace

Connect an AdMob publisher account in Settings → AdMob, choose the apps you want to include, and explore the results in Statistics → AdMob. Network and Mediation reporting remain separate, and ad earnings are not added to subscription proceeds.

Open Setup instructions in AdMob settings for a step-by-step connection guide, app selection, import options and help reconnecting or resuming interrupted imports.

Estimated earnings, impressions, clicks and request metrics can be explored with app, country and format filters. The report displays its currency, reporting timezone and import coverage so you can compare the same scope with AdMob.

Ad-unit breakdowns and period comparisons

Ad-unit tables add another way to understand where revenue and impressions come from. Revenue share and eCPM help put each unit in context. Older dates may need Import history, while Refresh retrieves recent reporting.

Comparisons with the preceding period are shown only when both periods have the required coverage. Missing reports stay distinguishable from zero activity.

Improved

Illustrated Guides and Updates

Guides and weekly Updates now include themed cover illustrations on their cards and article pages. Shared links use the matching artwork, making articles easier to recognize when browsing or sharing. Guide collections use the full final row when there is an odd number of articles, and the calculator's explanation fills the available page width.

Your revenue in one overview

Statistics → Overview now brings App Store proceeds, Google Play proceeds and estimated AdMob earnings into a shared revenue period and company display currency. See the reported total, a daily trend and a sortable source breakdown, then explore subscriptions below.

Choose Network or Mediation as the advertising report; they are never added together. The default is 15 completed days, and Combined, iOS and Android apply to all sources. Missing reports and missing currency conversions remain visible, so partial imports do not look like zero revenue.

Company information now puts monthly revenue first, with App Store, Google Play and estimated AdMob Mediation earnings shown separately and in a combined total. All sources use the same completed days of the month and company display currency. Check reporting coverage and open AdMob reports directly from the summary.

The compact store report table is followed by daily AdMob earnings for the same month. Sort by date, earnings or status to inspect imported days and identify missing currency conversions.

Explore daily performance

Switch between available chart metrics, inspect individual reporting days and follow the cursor guide to the date axis. Gaps remain visible when a day has not been reported.

Sort the tables that matter

Click a column heading in Statistics to switch between ascending and descending order. This works across Overview, Marketing and AdMob, including the Combined, iOS and Android views. Missing values stay at the bottom, and each table keeps its own order.

Easier controls and retries

Form fields and filters have a more visible background. Import retries return their result inline, so restarting a run does not take you away from the page you are reviewing.

Cards, tables and controls now share consistent rounded corners throughout the site. Buttons, inputs and selects use a more compact height, making settings and reporting filters easier to scan on smaller screens.

From now on

You can follow significant platform changes here in Updates. New editions open on Fridays at 18:00 Kyiv time. The eight retrospective editions below this release provide context on the capabilities already available.